Attention Signals

Boost Ad ROI With Consumer Activity Insights

Harness the power of contextual insights and pre-purchase content activity to optimize ad engagement and sales.

Mapping the Content Path To Purchase

Providing a comprehensive view of consumer internet behaviors directly preceding a sale allows advertisers to optimize ad campaign creatives, audience data, and inventory to serve more targeted and impactful ad campaigns.

Explore the Consumer Journey Through:

Websites and apps consumers browse
View clicked versus ignored ads
Top inventory that drives sales
Consumer location
Preferred devices to shop
Purchase history - can we tie in purchasing history?

Publisher Benefits

Gain a deeper understanding of audience purchase behavior and optimize content strategy to increase engagement and revenue.

Advertiser Benefits

Utilize comprehensive consumer activity insights to create highly targeted and impactful ad campaigns, maximizing ROI.

Transcend Basic Audience Targeting

Prioritize Impressions That Reach, Resonate, And Convert

Gain insights into your audience's online shopping habits

Understand how your audience interacts with ecommerce platforms

Optimize your marketing strategies based on real-time data

Make data-driven decisions to improve your advertising campaigns

Track the effectiveness of your advertising efforts on ecommerce platforms

Monitor the impact of your ads on audience purchase decisions

Leverage Contextual Insights To Develop Ad Strategy

Analysis of the context in which ads are displayed and how this context affects consumer behavior helps advertisers deliver more relevant and effective advertisements by considering the environment and circumstances surrounding the consumer at the time of ad exposure. Key aspects of contextual insights include:

Content Relevance:

Understanding the type of content a consumer is engaging with when they see an ad.

For example, placing a running shoe ad on a sports news website.

User Intent:

Analyzing the consumer's intent based on their current activity or search behavior.

For instance, displaying travel ads to users reading travel blogs.

Behavioral Data:

Incorporating historical behavior data models to predict and influence future actions, informs your media buys, ensuring that ads are shown to users who are most likely to engage or convert.

Buy Impressions and Inventory Proven To Drive Sales

Buying impressions and inventory proven to drive sales helps advertisers ensure that their ads are placed where they are most effective, increasing the likelihood of conversion. This data-driven approach reduces wasted ad spend and enhances the overall efficiency and impact of advertising campaigns.

Unlocking Insights for Publishers and Advertisers

3B+

Pageviews
monthly

1,000+

Website Manage
Total to Date

$100M+

Paid to Publishers
Total to Date

Measure View-Through Attribution

Demonstrate the influence of your content on sales and other desired actions. Show the impact of view-through behavior on your marketing ROI.

Easy to Use

Simple setup and intuitive interface for seamless tracking.

In-Depth Insights

Gain actionable insights to drive your marketing decisions.

Proven Results

Demonstrate the impact of your content on sales and other actions.

Audience Purchase Behavior Tracking

With real-time insights into your audience's purchase behavior, publishers can understand what drives their audience's buying decisions, optimize their content, improve product recommendations, and increase revenue.

Real-Time Audience Insights

clicks, add-to-cart actions, and purchases.

Optimize Content and Advertising Strategies

Leverage the data collected by Attention Signals to optimize your content and advertising strategies, ensuring maximum engagement and conversions.

Track Inventory Across All Channels

"We are empowering advertisers and publishers to gain a deeper understanding of audience purchase behavior and inspiring them to craft superior ads and more captivating content. By identifying pre-purchase content consumption trends, advertisers can make data-informed media buys that maximize engagement and ROI.”

Experience the Future of Advertising with Our Innovative Attribution Dashboard

Designed to provide you with real-time ad campaign insights and comprehensive data, this powerful tool enables you to launch, manage, and optimize your programmatic ad campaigns to maximize ROI with ease.

Get Started Now

Custom Activity & Measurement Tags

Create activity and measurement tags to track specific actions on your site and advertising domains. Tailor your tracking to match your unique goals: purchase or site behavior on advertiser domains, ecomm sales, site activity, and sign-ups. (any others?)

Consumer Path Tracking

Monitor the content journey of your consumers before final purchase. Identify key touchpoints and content that influenced buying decisions.

Behavioral Analytics

Gain insights into consumer behavior on your site and across advertising domains. Understand how consumers interact with your content and what drives them to take action.